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The History of The Register Nashville’s Downtown Establishment

There aren’t many cities with as much global recognition as downtown Nashville. And, while Nashville’s rich history of live music and honky tonks have made downtown a popular destination for tourists from around the world, the new and innovative developments are transforming Nashville and making it one of the best cities in the world.

Downtown Nashville’s rich history and forward-thinking innovation make it the perfect location for The Register Nashville. Located on the corner of Broadway and 2nd Avenue, The Register Nashville is located in the heart of downtown, making it the perfect spot for business professionals to host private meetings, network with peers, and enjoy top-of-the-line amenities, while taking in the incredible views of the Nashville skyline from a rooftop bar.

But, it’s not just the popular destinations in downtown Nashville that make it the perfect spot. In fact, the history of the building itself provides a rich foundation for Nashville’s newest social club.

Built with the Foundation of Hard Work, Collaboration, and Innovation

The three-story Acme building, built by J.R. Whitemore at 101 Broadway, has seen many changes in Nashville’s business community since its first tenants in 1890. Among them included the Cummins brothers’ grocery store (founders of Nashville’s first reinforced concrete building, which still bears the name Cummins Station), Southern Soda Works, Continental Baking Powder Co., Ford Flour Co., D. Byrd and Co., Bearden Buggy, Sherman Transfer Co., Chadwell Transfer and Storage Co., and Tennessee Wholesale Drug Co.

Mixing in a Little Work & Play Along the Way

In 1943, Nashville businessman Currey L. Turner moved his feed store, Acme Feed and Hatchery into the building and changed the name to Acme Farm Supply in 1965. Acme was known for its promotions, including holding annual “Purina jamborees,” featuring Purina pigs Ike and Mike, who were given away as door prizes. That promotion gave way to free “dog dipping” (treating a dog for fleas) on Saturdays, which provided many memorable moments for families across middle Tennessee, including Acme Feed & Seed proprietor Tom Morales. Acme also owned a famous pet calf named Beautena that would appear on stage at the Grand Ole Opry during commercials.

Acme Farm Supply closed their doors after 91 years of business, the last 56 of which were spent at 101 Broadway. The building sat mostly vacant until Tom Morales and his partners leased the property in 2014 to open Acme Feed & Seed—one of downtown Nashville’s most popular restaurants and bars.

Building on That Legacy in the Future

At The Register, our mission is to build on that legacy of collaboration, innovation, and entertainment by creating a different kind of social club for today’s business professional.  

The Register is changing what it means to belong to a social club, with services unheard of at older and more traditional clubs—including the ability to make purchases with cash, credit card, or even through the use of the blockchain.

If you’re interested in being a member, The Register-Nashville is a social club created with you in mind. Limited memberships are available, so contact us today to learn more.

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